Photograph of a woman on her mobile phone
Image of families having fun at the Icefest
February 17, 2016

Coming to Icefest? Park at Manulife Centre.


It took a while, but winter finally came to Toronto. And with the Bloor-Yorkville BIA’s 11th annual Icefest set to go this weekend (Feb 20-21) in Village of Yorkville Park, it arrived just in time.

If you’re planning on driving down for the city’s most unique celebration of winter, don’t forget that you can park right across the street at Manulife Centre. The lot entrance is on Charles Street, one block south of Bloor, and if you spend $25 in Manulife Centre, you’ll get two hours of free parking:

Just bring your parking stub and your receipts to the Guest Services desk on the concourse level and we’ll take it from there.

About #Icefest16
On the heels of Valentine’s Day — and because February is the Heart & Stroke Foundation’s Heart month — this year’s theme is “Expressions of Love.”

Ice carvers from across the country will be turning 20,000 pounds of ice into unique homages to everybody’s favourite emotion and displaying them in the park and on the surrounding streets. And while you watch them transform formless blocks into gorgeous pieces with picks, chisels and even chainsaws, you can warm your heart and soul with some Maple Syrup Taffy — because what’s a Canadian winter festival without our national sweet treat?

As a Silver Sponsor of the event, we’ll be getting on the action with our own sculpture just outside Birks, which only makes sense given the ice they have on display all year round. So as tempting as it may be to take the underground pathway from Manulife Centre across to Cumberland Terrace and into Yorkville, head up to the first level and exit via the Bloor Street doors so you don’t miss our little bit of love.

We’ll be looking for you on social media.
If you’re posting pics, don’t forget to tag them with #BloorAndBetter. You may wind up leaving with more than great memories of a fabulous afternoon.