Experience it First

You have watched patiently while we transformed our space. You have waited with anticipation while we welcomed exciting new retailers to Bay and Bloor. Now, it is time for the big reveal: we are thrilled to launch our bold, new brand.

You are going to notice some big changes over the next few weeks, both at 55 Bloor as well as online and we can’t wait for you to join in the sharing of the new Manulife Centre – the place where you can see it first, hear it first, wear it first and try it first, right in the heart of Yorkville.

The new brand isn’t just a wardrobe change. Over the last year we’ve taken some us-time, and dug deep into reinventing who we are, and how we can better serve you for the next decade. We have doubled-down on our commitment to bringing you iconic and local Canadian retailers to Bloor and Yorkville, to bringing you first looks and new experiences.


While visiting Bay and Bloor to take in our new façade you’ll spot our refreshed look dotted amongst Eataly, BMO and our main entrance, and wrapped around what will soon become LCBO’s new street-level location at the corner of Bloor and Balmuto. Stepping inside (after being actively screened per government regulations), you will experience our bold look on our new digital screens in our main foyer off of Bloor Street, as well as by our newly renovated entrances on Balmuto Street near Independent City Market and near Bay Bloor Radio on Bay. Walk through the centre and you’ll not only discover more excellent shops like Over the Rainbow, Bonny & Decatarina, Petra Karthaus and Pilot Coffee, but you’ll also come to know the new us even better.


Explore our redesigned website and learn how you can Shop, Dine and Experience Manulife Centre via our incredible retailers, and find your way around the centre with our new interactive map. If you didn’t already know, you can discover how to Live at Manulife Centre with our rental residences at 44 Charles (full suite information has moved to 44charles.com). You can also plan a visit to 55 Bloor and explore our Services, introducing you to our convenient urban retail centre with complimentary 2hr parking (with purchase) in the heart of Yorkville. Immerse yourself further by following us on Instagram, Facebook and Twitter – we can’t wait to connect with you.

In Yorkville

Take a stroll (or a bike ride ?) through the neighbourhood and spot our new brand in the wild. Be sure to tag us on social media @manulifecentre when you do. Don’t forget to look up! When you’re done, come by 55 Bloor to find everything you know and love and everything to delightfully surprise.



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